I’MPOSSIBLE 8×10 Exhibition Beijing

Photography exhibition follows the I’MPOSSIBLE team’s launch of their largest size instant film photography product

In April 2015, following three years of research and development, the I’MPOSSIBLE team launched a new generation of 8X10 instant film, becoming the largest format instant film currently available. The following month, a corresponding exhibition was planned and took place in Beijing in November following an extended period of photography and interviewing.

Analog instant film is the world’s most chemically complicated manmade product

Watch the short film about I’MPOSSIBLE on Bloomberg »

Below, watch a mini documentary created by Mercedes-Benz’s ‘The Avant Garde Diaries’, looking inside the factory in Enschede to learn about the complex chemistry that makes an instant analog photograph unique.

Impossible from Mercedes-Benz on Vimeo.